China GEO EU — Cross-Ecosystem AI Visibility & Intelligence
See how AI systems in China and Europe understand your company.
Your company can be well known at home and still be absent, misunderstood, or wrongly represented in the AI systems its buyers use in the other market.
We measure it, explain why, and work to close the gap — through a named, repeatable process, The Bearing Method, not a one-off scan.
This doesn't replace your existing marketing. It's the layer that matters once a buyer has already decided to ask AI about you.
Europe → China · China → Europe · one method, adapted to each AI ecosystem.
Buyers increasingly ask AI, not just search engines
When a buyer asks an AI platform to recommend a supplier in your category, the answer is shaped by sources most companies have never touched — and current independent research shows AI-mediated discovery behaves differently from classical search, not as a variant of it.
Why now
602Mgenerative-AI users in China — per CNNIC data, reported in China's state media in February 2026 (sourcing and full context →). One side of the two-way gap this measures; the European and wider Western environment is fragmented across multiple platforms rather than a single comparable figure.
What we do
We start with an AI Visibility Audit: a fixed-scope, evidence-based diagnostic that shows whether you appear at all, how you're described, and who appears instead — across the AI platforms that matter for your market. A factual picture, with the raw evidence to back it.
Assess → Understand → Optimize → Verify → Monitor & Refine — one method, explained in full →
Where this matters most
The AI-visibility gap has particularly clear economic stakes in areas such as:
Premium cosmetics & skincare · Europe → China
A shopper in Shanghai asks an AI assistant to recommend a European skincare brand. If yours doesn't come up — or comes up wrong — you never find out. You lose the sale before you knew you were competing for it.
High-ticket B2B & industrial equipment · Europe → China
Long sales cycles — machinery, industrial automation, IoT — where AI-assisted supplier discovery can happen early, and being absent or misrepresented can compound across the buying process.
Professional services with an active China practice · Europe → China
Legal, financial, engineering and technology firms for which being correctly surfaced in market- and capability-specific AI queries can affect early consideration.
Manufacturers & B2B companies seeking European distribution · China → Europe
Companies entering or already operating in unfamiliar European markets, where AI-mediated supplier research can influence how distributors, partners and buyers understand the company, its capabilities and its credibility.
Why China GEO EU
Built on over 30 years of operating experience across technology, China, and Europe — inside the environments this practice measures, not observing them from outside.
How we work inside China's AI ecosystem
China GEO EU's work inside China's AI-platform landscape — platforms including Doubao, DeepSeek, Kimi, and ERNIE Bot — is carried out through direct, hands-on technical engagement in that ecosystem, both our own and through a network of partners who work inside these platforms daily, not desk research or a translated Western process.
The same principle applies to Europe and the wider Western market: we work with specialist partners across its fragmented AI-platform landscape rather than treating every market the same way.
Insights & Research
Findings and direct analysis from real audit and monitoring work — published only when there's something to say.
See how your company is currently represented
AI-mediated visibility doesn't hold still. Models change, sources shift, and a gap in how you're represented compounds the longer it goes unmeasured. The Audit takes 1–2 weeks once scoped — the sooner you know where you stand, the more time you have to act on it before the gap widens.
A short conversation is the first step.